A framework for marketing management
- Originaltitel
- Marketing management. Selections
- Författare
- Philip Kotler
- (Philip Kotler., "'A framework for marketing management' is a condensed version of 'Marketing management', 10th ed." - Preface, First published under title: Marketing management, Includes bibliographical references and index)
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Prentice Hall | cop 2001 | USA, Upper Saddle River, N.J | xv, 352 sidor. ill. 24 cm. |